YMCA HUMBER is reporting a successful Giving Tuesday campaign – as the charity took part in the mass social media marathon back in December for the first time.
Giving Tuesday is an American creation, developed at 92nd Street Y in New York, which follows Thanksgiving, Black Friday and Cyber Monday and is designed to allow the general public to give something back to their favourite charities, following the spending splurges of the aforementioned three days.
In 2014, Giving Tuesday made significant inroads on the United Kingdom for the first time and YMCA Humber were delighted to sign up and be able to promote their charitable work on their social media sites using the hashtag #GivingTuesday.
Use of the hashtag allows charities to reach out to a broader range of supporters than ever before and there are several ways to engage with followers. YMCA Humber chose to use ‘Unselfies’ – taking the popular ‘selfie’ picture craze and giving it a charitable twist by covering the person’s face with a charitable message.
Headline statistics from YMCA Humber’s Giving Tuesday activity include:
- 140% increase in donations to the charity’s Sleep Easy campaign compared to the same day in 2013
- Approach from a follower in Beverley with regard to hosting a Sleep Easy event, which attracted 20 people and took place on 30th January
- Official launch of the charity’s Instagram page using ‘Unselfies’, which were led by Chair of the Trustees, Steve Gallaher
- 100% increase in YouTube views compared to the previous week
- 2% increase in followers across Twitter and Facebook
- 67% increase on shares, likes and comments through the charity’s Facebook page compared to the previous week
Jonathan Byrne, Communications Coordinator for YMCA Humber was delighted with response to the campaign.
He said: “We had been looking to get involved with Giving Tuesday for some time and we put considerable planning into the content that we generated.
“Everyone got behind the campaign, from trustees to management, staff and the young people at our projects.
“And we’re delighted with the response – social media has become such an important part of a charity’s make-up and we are really reaping the benefits of increased donations and interaction with our supporters.”
You can follow YMCA Humber’s social media accounts by clicking on the links at the top right-hand side of the page.